SEO Benefits of a Responsive Web design
A Responsive Website Design (RWD) or Mobile website is a web design which looks good in any device like mobile phone, table, laptop and computer. Take your mobile and browse any non-responsive website. You will find it difficult to read the website in smaller font size and smaller images, because what displayed in your mobile is only a shrinked version of the website. People find it very difficult to navigate such websites. Now, browse www.cyberwebservice.com in your computer or laptop, you will see a normal website. Now, take your android mobile or iPhone or tablet and browse www.cyberwebservice.com. You can see that the website layout adjusts automatically to the size of your device and the fonts are easy to read. You may notice that the horizontal scrolling is absolutely avoided so that you only keep scrolling down to read the website. So easy isn’t it? Now let us see how RWD can help your website get higher rank in Google.
Google Recommends Responsive
As per Google 80% of searches come from mobile devices when compared to laptop or pc. Due of this huge increase in mobile users, Google recommends responsive web design to target the mobile users, because Google always wants to deliver the best websites for its users. Google prefers responsive websites while displaying the search results on a mobile device to enhance their mobile browsing experience. This a responsive website rank higher in Google search.
Search engines believe that the future searches will be only from mobile devices and people will use only their smartphones or tablets for all their search requirements. When the visitor arrives to your non-mobile website, he will experience difficulty in reading the content of shrink version of your website and will quit your website immediately without going through the other pages of your website. The user will simply go to the next website in the search results. Not only that you miss a valuable customer, it will also increase your website’s bounce rate. Google believes that increased bounce rate means your website does not contain relevant content. The higher bounce rate can significantly decrease your ranking.
A mobile or tablet user can easily read the content from a responsive website and would love to stay on your website for a long time. This will increase the returning visitors to your website and lower the bounce rate.
Separate Website for Mobile Users
Some companies maintain two websites one for desktop users and another for mobile users. They show only minimal content for mobile users. Customers who use your desktop website may expect the same features in the mobile website. Also maintaining both websites becomes difficult that sometimes you may forget to update in one website. With RWD this will be no more a problem because you need to update only one website which works for all devices. It also helps Google save the time taken to pull and display different websites for different devices.
Recently Google announced to prefix all responsive websites with a tag ‘Mobile Enabled’ in Google search results when searched from a mobile phone to help the mobile users click the mobile enabled websites first. This will surely boost the rank of the responsive websites.